Advertising Manufacturing Training 
Mad in America
APRIL 2, 2025
The biomedical model is so entrenched in our culture that it has become gospelpreached in doctor’s offices, reinforced by advertising, and accepted as unquestioned truth, even though its been debunked. As a former pharmaceutical advertising writer, I not only witnessed the explosive growth in antidepressant drugs, I contributed to it.
All Work
MARCH 4, 2025
And they’ll be able to more clearly advertise that to their employees or to know which roles are on site roles, which roles are telework roles, et cetera. And organizations will have figured out who they are and what is their employment proposition from a location perspective. So it will feel less uncomfortable than it does right now.
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Success
JUNE 4, 2022
Much has changed since New York advertising executive Alex Osborn advocated for group brainstorming in books he wrote in the 1940s and 1950s. One clothing manufacturer added a square patch of microfiber material on shirttails to use for cleaning eyeglasses or smartphones. Here are a few techniques to spur creativity: Link the unlinked.
Success
MARCH 31, 2023
She worked on her idea at night and on weekends, often skipping dinners, parties and other fun events to research patents and visit clothing manufacturers. I told the manufacturer owners. The Oprah factor Spanx reached its $1 billion valuation in 2012 without spending a penny on advertising. I told the patent attorneys.
Success
FEBRUARY 26, 2024
As a conscious marketer, she infuses data and creativity into areas of strategy and innovation to drive representation and social impact within advertising. Business owners, executives, sales teams and rev ops teams hire her when they want to boost mental stamina and increase sales through neuroscience-based mindset training.
Workplace Insight
JUNE 29, 2023
The pandemic years forced traditional industries to digitise their operations at speed, but three years on, non-tech enterprises across the UK – from sectors including finance, advertising, manufacturing and more – are actively embracing the ‘tech mindset’ more than ever, according to a new report.
Success
SEPTEMBER 6, 2021
Your value proposition is “a promise of value to be delivered ,” says Peep Laja, founder of marketing training firm, CXL. Not working with a manufacturer halfway around the globe to prototype and build brand new products. The writer training company I started partners with publishing professionals to deliver virtual classes.
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