Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. But the deal quickly soured as the new owners changed Perry’s invention and shut him out of decision-making. Stock prices fell, Perry says. That is the bad news.
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