Work Life

JUNE 19, 2025

Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs; this week I’m dropping a few extra newsletters from the Cannes Lions International Festival of Creativity. CMOs are the folks gathered at the Cannes Lions International Festival of Creativity this week.

Customer Service

Work Life

JUNE 23, 2025

That may be part of the reason CMOs and other creative leaders I met at Cannes Lions last week suggested that chief executives consider spending some time at the annual festival of creativity. That’s what creativity has done every time it has been infused into a new technology.” A new McKinsey & Co.

Creativity

Success

JUNE 30, 2025

It’s a platform where success stems not from perfection or star appeal, but from creativity and persistence. TikTok is becoming an essential tool for the creative industries, offering a gateway to the latest digital and social trends. Your advertisements need to entertain rather than interrupt.

Sales

Success

JULY 25, 2025

Start-up: $0–$50 (Canva or, if you’re fancy, Photoshop) What you need: Graphic design skills, creativity and probably way too much time spent watching Twitch Small Business Ideas for Stay-at-Home Moms and Dads These low-cost business ideas are perfect for parents juggling nap times and Zoom calls. Make their streams look more professional.

Small Business

Work Life

JUNE 19, 2025

Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs; this week I’m dropping a few extra newsletters from the Cannes Lions International Festival of Creativity. The bad news is AI is not going to save advertising.

Advertising

Work Life

JUNE 16, 2025

Modern CEO is coming to you today from the Cannes Lions International Festival of Creativity. What started 60 years ago as an advertising awards program has evolved into an annual gathering of media and marketing executives that is increasingly attracting business leaders from different industries, including CEOs. “Any

Creativity

Success

JULY 4, 2025

That includes advertising costs, the return on your advertising spending, your profits, your margins and the state of the economy, to name a few, he explains. “A Commit to Creativity “In the early days, my job was coming up with a great idea. Commit to Creativity “In the early days, my job was coming up with a great idea.

Advertising

Mad in America

AUGUST 5, 2025

A healthy functioning rule system involves consistency and stability, plus spontaneity, creativity, and change, as needed. He worked in advertising for an international finance magazine. All families have rule systems which are largely unconscious and develop over time. Agreement” was his middle name. John was born in Germany.

Controlling

Success

AUGUST 8, 2025

For today’s young generation, the line dividing entertainment from advertising has effectively vanished. Advertising for children has evolved into a multibillion-dollar industry. According to estimates shared by UNICEF , a typical 14-year-old encounters around 1,260 advertisements daily on social media.

Influencing

Mad in America

AUGUST 9, 2025

I was just a copywriter working in pharmaceutical advertising. The Pressure Cooker: Launching Risperdal in Midtown Manhattan In the mid-1990s, I stepped into the kind of job people in pharmaceutical advertising dream about: co-creative director and lead copywriter on the industry’s next big blockbuster. The drug was Risperdal.

Pharmaceutical

Ask a Manager

JULY 10, 2025

Admittedly, I come from advertising, and not many professions involve jumping jobs as much. If nothing else, it meant you could start talking about how to approach a new project with “I had a creative director at Tate-McMahon who…” It definitely made you a more capable talent to have moved around a fair amount.

Advertising

Insperity

MAY 10, 2018

But, with a few creative recruitment strategies on your side, you can level the playing field and compete for top talent. Instead of just posting your jobs on online job boards and waiting for the flood of hit-or-miss résumés to pour in, step it up and be creative. Get creative. The long-term gains will be worth it.

Creativity

Spiceworks

JULY 14, 2023

The post Interactive Creative Claims the Crown appeared first on Spiceworks. Learn how interactive campaigns can help brands to boost customer experience.

Creativity

Success

MARCH 10, 2024

It’s only natural for companies to consider podcast advertising as a place to target new and existing audiences. Sharon Taylor, the senior vice president of podcast strategy and product operations at Triton Digital, says podcast advertising revenues continue to grow by double digits each year, a level of growth not seen in other mediums.

Advertising

Insperity

NOVEMBER 12, 2014

Advertise strategically. In order to reach a specific group of qualified job candidates, you’ll want to advertise on niche sites. Your advertising budget should be worked out ahead of time. Advertise the perks of the job. Placing a targeted job ad shouldn’t take too much time, so start here. She holds a B.S.

Advertising

Success

AUGUST 23, 2021

Although CEOs believe creativity is the most important skill for leaders, research shows that 80 percent of U.S. workers feel more pressure to be productive than creative. Maybe this is why today’s professionals are often too busy to dwell for long in the zone where creativity flourishes. Make imagination. Own the risks.

Creativity

Insperity

FEBRUARY 20, 2020

Advertise a prize drawing from among survey participants to encourage participation. Even if you have a smaller budget, there are creative ways to implement a low-cost, high-value perk program. You also need to advertise new perks. Emphasis on value. Perform a competitive analysis. What is the likely return on investment?

Insurance

Insperity

MARCH 5, 2020

Advertise strategically and creatively. Instead, get creative in how you find and engage candidates. Worker selectivity is especially pronounced in labor markets defined by increased job openings and low unemployment. So, how do you attract and win over choosy job candidates?

Networking

Insperity

NOVEMBER 12, 2014

Advertise strategically. In order to reach a specific group of qualified job candidates, you’ll want to advertise on niche sites. Your advertising budget should be worked out ahead of time. Advertise the perks of the job. Placing a targeted job ad shouldn’t take too much time, so start here.

Advertising

Insperity

FEBRUARY 7, 2023

Make sure what you’re advertising sets proper expectations for prospective employees. Think of some creative ways you can expose them to your company culture and get them excited, such as sending them a personalized video of their new team welcoming them on board. Learn creative ways to attract the best talent.

Onboarding

Work Life

SEPTEMBER 10, 2024

Winner: Dentsu Creative Mexico Mexico City Last year, the global creative agency teamed up with Saba, Mexico’s leading feminine-care brand, to address a topic that remains largely taboo in the culture: menstruation.

Advertising

Insperity

MARCH 14, 2019

Hiring and retention: Engaged employees can be your best advertisement for new employees – singing your praises to others who might work for you and helping new hires understand your company culture. Conversely, when leadership is lacking, morale will suffer and employees will quit in waves. Thank you for a great experience.”.

Leadership

Insperity

JULY 16, 2020

Especially when paired together with ongoing creative recruitment strategies , a virtual tour is the kind of thoughtful, extra-mile gesture that may appeal to illusive purple squirrels (a fancy way of describing choosy job candidates). This can be accomplished easily with a handheld device. Employment branding benefits. Hiring speed.

Interviewing

Insperity

JUNE 13, 2019

Foster collegiality and creativity ? At the same time, many employers in creative fields like tech, advertising and public relations have come to believe hot desking helps spark innovation. Thus, creative people working in creative fields may be more receptive to the idea of shared spaces.

Real Estate

Insperity

JULY 16, 2012

To prove it, you should highlight ways in which you foster this culture, such as maintaining a casual work environment, organizing team building events and offering on-site amenities like cafés, walking areas or creative meeting rooms. An employer brand shapes the perception of your company. How You Can Influence Your Employer Brand.

Work Ethic

Success

FEBRUARY 25, 2023

The essence of edgy advertising humor is that it makes people think, tells the truth and says what people are thinking. The biggest waste of advertising money is when you get no reaction,” Verdi says. The biggest waste of advertising money is when you get no reaction,” Verdi says. And the edgy part? Is that for every brand?

Advertising

McKensey

APRIL 5, 2024

Can a tool intended for creative work help you live life more fully? Advertising leader Bonnie Wan shares her story of connection and courage—and offers a transformative practice that anyone can learn.

Advertising

Insperity

APRIL 11, 2019

Finding and hiring more candidates, particularly if you’re searching for in-demand tech workers, will likely require creativity from your hiring team. This helps advertise your workplace culture, which in turn lets your company become an employer of choice for high-value candidates. You’ve mapped out the ideal team.

Interviewing

Insperity

JUNE 20, 2024

Is it the type of environment that fosters trust, autonomy and creativity? It also doesn’t hurt to be creative in your approach: Advertise on niche job boards dedicated to specific industries or professions. What is your company culture? This is what highly skilled workers tend to seek.

Salary

Office Snapshots

APRIL 17, 2024

established in 1895, stands as one of Japan’s foremost advertising and communication agencies. Reflecting the essence of the advertising industry from the outset, the office exudes simplicity and professionalism through a refined monochromatic palette. Despite facing stringent timelines, Space.s

Advertising

Insperity

MAY 22, 2018

Likewise, advertising and marketing agencies often recruit creative professionals through websites that target them. Most industries boast multiple websites that focus on a particular career field or area of expertise. The petrochemical industry, for example, has used this type of forum for years to recruit engineers.

Advertising

Office Snapshots

JANUARY 8, 2024

Arm Candy, an advertising and media agency, recently tapped the designers at Perkins&Will to create a dynamic space that harnesses the creativity of its team. Perkins&Will created an industrial space for the Arm Candy offices in Dallas, Texas.

Office Layout

Go Burrows

MAY 30, 2021

Prior to Complex, Cathy held executive assistant positions within the advertising and creative industries. Prior to Complex, Cathy held executive assistant positions within the advertising and creative industries. Cathy Rong is the Lead Executive Assistant in the Office of the CEO at Complex Network. ABOUT CATHY.

Networking

Work Life

FEBRUARY 1, 2024

employers are not in a rush to promote and advertise jobs and then fill them rapidly, which could indicate a purposeful strategy. This creative move allows organizations to feign active hiring and growth while enjoying cost savings on the back end. For companies grappling with the great mismatch, it’s time to hire creatively.

Advertising

Insperity

NOVEMBER 14, 2019

Is it the type of environment that fosters trust, autonomy and creativity? It also doesn’t hurt to be creative in your approach: Advertise on niche job boards dedicated to specific industries or professions. What is your company culture? This is what highly skilled workers tend to seek.

Salary

Office Snapshots

JANUARY 16, 2024

Following the acclaim of its North Bund space, in 2023, F&F once again entrusted the LINEWORKS team to craft their new office at U-CUBE Creative Park, Huashan Road. Balancing openness with order, the space presents F&F’s as a leading force in creative advertising amidst the surging generative AI industry.

Advertising

Go Burrows

DECEMBER 3, 2023

Previously, she managed the Office of the CEO at Complex Networks and has held various executive assistant positions within the advertising and creative industries. Outside of her career, she is passionate about community building, which she does through her celebrity assistant group, Assistants Anonymous.

Networking