How Leaders Can Make Their Message More Memorable
Tanveer Naseer
OCTOBER 25, 2016
I hear a similar exchange at retail stores, where you tell sales reps your shoe size and a few seconds later, they return to ask again. For example, we buy things because we value their tangible attributes , such as a dishwasher, a type of detergent, or even insurance. I heard the exchange above just now, on a flight to Michigan.
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