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Why tailoring strategic communication is key to startup success

Work Life

My next audience was a stark contrast: a lecture hall filled with computer-science students. Clients The key to effective communication with potential customers is in catering to their specific needs. Without prior use cases or reviews to leverage, a startup’s best sales tool (aside from the product itself) is the right messaging.

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I Tested Out a Hotel’s “Hush Trip” Package Designed for Digital Nomads and Learned How Remote Workers Are Changing the Tourism Industry

Success

“It was clear that a program like the one we designed, combined with our environment, would result in the ideal experience for this market segment,” says Garvey Johnson, director of sales and marketing at AC Hotel Clearwater Beach. What will come next in a world of digital nomading? The hush package is just the beginning.

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Generative AI will hollow out many middle class roles over the next decade

Workplace Insight

Generative AI is currently notoriously inaccurate at maths computations, making those jobs a little more AI proof for the time being. The white-collar roles that are most generative AI proof tend to be the ones involving tasks related to mathematics, like engineers.

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If You Think You’re Unbiased, You’re Wrong

Success

Among the initiatives that emerged from the exercise was a group formed to “[identify] and [support] sales and marketing strategies” that could be utilized to reach women- and minority-owned businesses. Reach out to groups that cater to Black engineers, LGBTQ professionals, Hispanic programmers—whatever skill set you might need.

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What Is Blue Ocean Strategy?

Success

Apple competed largely in the personal computer space. They catered their offerings largely to IT managers. Prior to 2007, few of us knew we wanted a device with a touch screen that could take calls, send messages, play music and offer multitudes of apps. Take, for instance, Bloomberg Business.

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100 Fun Office Games and Activities That Make Work Awesome

SnackNation

Easily save it on your computer for quick reference or print it out for your next meeting. Some of the favorite activities here at BrightFire are weekly Yoga sessions, and a Friday “Chat n’ Chew” where we discuss new ideas, or new technologies over a catered lunch. Ping-pong tournaments. Office Game room.

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my boss threatened to sue me when I quit, Netflix on work laptops, and more

Ask a Manager

His company is a small one that caters to individuals only, and I am moving to a similar but much bigger company that only serves commercial businesses. I’m just an office staff member and they have never required any of us to sign them, only the sales force. Netflix on a work computer. That is, until I put in my notice.