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Should You Still Be Advertising On Podcasts? Industry Experts Weigh In

Success

It’s only natural for companies to consider podcast advertising as a place to target new and existing audiences. Sharon Taylor, the senior vice president of podcast strategy and product operations at Triton Digital, says podcast advertising revenues continue to grow by double digits each year, a level of growth not seen in other mediums.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Maintain control of the rebranding process. In the digital age, they are ultimately in control of whether they will ignore your messages, view or listen to them, share them with or without favorable comments or make a purchase. Television advertising had hammered this straw-in-orange visual for years.

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Here’s how AI is changing workers relationship with data

Work Life

For much of the 2010s, data that would allow companies to serve people with targeted advertising was commoditized by specialized brokers, who pooled data taken from tracking cookies on internet sites and mobile phone operators and sold it to the highest bidder. Now, AI is rapidly making this possible.

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How to Hire for a Job That You Don’t Understand

Insperity

When you started your business, you thought you could handle it all yourself – sales, accounting, payroll, hiring, etc. For example: Don’t use gender-specific words such as “salesman” when you need a sales professional. Ask yourself: “How do I stack up compared to other companies that are advertising for similar positions?”.

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Do These 3 Things to Get Everything You Want

Success

He randomly advertised a three-bedroom apartment online that was listed at $6,000. By 2010 he was managing a real estate team, and by 2013 he was head of sales at a real estate startup called Triplemint. It’s the one tangible way to take control of your future. But one day, he decided to take a chance.

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Here’s how companies are leveraging generative AI to enhance established business tools

Work Life

As with all cloud-based systems, big companies also have concerns about security, and a desire to understand and control what sensitive data is shared with the systems. We’ve selected the firms making the biggest impact across 58 categories, including advertising, artificial intelligence, design, sustainability, and more.

Software 105
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You’ve Been Running Your Home Business the Wrong Way: Here Are Tips To Change the Game

Productivityist

Keep Up With Marketing and Advertising. Don’t forget about advertising, though. Implementing these tips will help you take control of your small business, increase sales, and be more successful overall. If marketing is not your thing, then find someone to handle that for you.