Remove Problem-Solving Remove Purchasing Remove Small Business
article thumbnail

The benefits of data analytics in small business marketing

Ruby

Recently, up to 60% of all companies use data and analytics to enhance overall business output. This includes small businesses, which have been increasingly open to embracing analytics. In fact, since 2020, a whopping 67% of small businesses are embracing data analytics initiatives. with data analytics.

article thumbnail

Experts Weigh in on 17 Investments for a Rich Life

Success

Ask yourself, What problem am I trying to solve? Who has the problem? Small business owners should stop spending on websites and start investing in web solutions. Purchase memories, not mementos. Purchase items of multiple serving sizes for about the same price as cooking comparable meals on your own.

Food 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

my employee refuses to lie to customers — but that’s our policy

Ask a Manager

The problem with that is obviously the optics are terrible, if a screenshot of such a message were to make it onto social media. That’s because your policy is the problem, not your employee. Not the no-cancellations policy — lots of small businesses have that — but your policy of lying to customers.

article thumbnail

5 questions that customers expect an answer to

Ruby

Small business customers are our favorite kind of people. When someone deals with a small business, they generally expect more in terms of personalized service—and they’re less willing than ever to compromise. By anticipating their needs—not just responding to problems. They’re also the most demanding.

article thumbnail

Needs-based selling 101

Ruby

A company develops a product or service, and then relies on its sales team to work their magic in convincing potential customers to purchase them. Effective at bringing in a certain amount of business? For that reason, a customer-centric approach is essential for any small business. Not really.

article thumbnail

What is a conversation really worth? We calculated the exact dollar amount.

Ruby

But putting a price tag on small business conversations is a much more complicated science. A recent study by Engagement Labs found that peer-to-peer conversations are directly responsible for 19% of consumer purchases in the US. Those eye-popping numbers underline just how essential positive word-of-mouth is for your business.

article thumbnail

This is what wow-worthy customer service looks like.

Ruby

You probably know that Costco offers great deals, but did you know that the stores will take pretty much any returns (with a few exceptions), even if a purchase was months or years ago, and you don’t have a receipt? It also offers plenty of concrete ways customers can extend the lives of their purchases. Notice a recurring theme here?