Does Cold Calling Even Work Anymore? The Answer May Surprise You
Success
JULY 15, 2024
It started with the creation of a sales training manual written by John Patterson, founder of the National Cash Register (NCR) Company, in 1887. Originally written for in-person sales calls, the advent of the telephone made it possible for cold calls to take place over the phone. Instead, they suggest a multichannel approach. “I
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