Insperity

FEBRUARY 3, 2011

You may be surprised to learn that your PEO can identify ways to incentivize your employees at no cost through flexible hours and performance appraisals, for example. Assistance with employee training and regulatory compliance are other assets many HR outsourcing companies offer that small businesses fail to take full advantage of.

Small Business

Vantage Circle

JUNE 11, 2024

Introduction Recruiting the right talent is crucial for any business but can be particularly challenging for small businesses. In this article, you and I will explore the best recruitment software for small businesses in 2024, helping you find the perfect tool to streamline your hiring process.

Small Business

Insperity

MAY 10, 2018

Recruiting big-time talent to small businesses is often a struggle. All you need is a little ingenuity to grab their attention and learn what they’re looking for in a career and office culture. All you need is a little ingenuity to grab their attention and learn what they’re looking for in a career and office culture.

Creativity

Vantage Circle

DECEMBER 30, 2022

For example, Harvard Business Review (HBR) reports that: 9 out of 10 people would trade a portion of their earnings for more meaningful work. Others are interested in training opportunities that allow them to learn new skills and reach their full potential. But what's a learning culture in the first place?

Learning

Launch Work Places

NOVEMBER 16, 2023

As a small business owner, it’s essential that you implement the right hiring strategies when it’s time to expand your team. From finding the best candidate to making an offer, here are nine effective hiring strategies for small businesses. But great talent can be tough to find. Employee testimonials or success stories.

Small Business

Ruby

DECEMBER 6, 2022

That’s 1 in 8 people—which means your small business probably already serves a handful of Spanish-speaking customers or clients. Small businesses are built on relationships. And while learning a new language can be exciting, it also takes time. More time than most small business owners have on their hands, in fact.

Small Business

Ruby

MAY 22, 2023

Uncertainty can be really scary for a small business owner. But there are steps you can take to make your business more financially stable and help it survive the more challenging times. In the last few years, when the economy was booming, there was a huge increase in new small businesses.

Small Business

Success

FEBRUARY 25, 2023

“The biggest impact you can have with a small budget is to reveal who you are and what is unique about you.” The essence of edgy advertising humor is that it makes people think, tells the truth and says what people are thinking. The biggest waste of advertising money is when you get no reaction,” Verdi says. And the edgy part?

Advertising

Success

JULY 30, 2024

Now, he runs Source of Sources , one of the most popular resources for connecting businesses, experts, journalists and publicists. Here’s what he’s learned along the way. A few years later, it was acquired by his largest advertiser, Vocus (which would later be acquired by Cision). “It built me one hell of a Rolodex,” he says.

Reporting

Ruby

NOVEMBER 27, 2023

To succeed in today’s competitive landscape, your small business has to stay lean, scrappy, and resourceful. That includes finding free resources whenever possible, especially when it comes to one of your most important customer acquisition channels—your business phone! How does it work?

Small Business

Vantage Circle

JULY 29, 2019

Positioning is a concept that has changed the advertising domain. The per capita consumption of advertisement in America in the 1980s was $200. Cost of advertising has far diminished in the digital era. In the 1980s setting up a tv advertisement used to cost from $100,000 to $10 million. Yes, inflation does count.

Advertising

Ruby

OCTOBER 3, 2023

million small businesses in America. If not—but you’re thinking about it—you need a solid business plan before doing anything else. Either way, you’ve probably got a good idea of where you want your business to go. That’s what a good business plan does for you. There are 33.2 Do you own one of them?

Planning

Success

FEBRUARY 26, 2024

With a focus on the intersection of mindset, strategy and wellness, her Believe-Own-Learn-Design (B.O.L.D.) As a conscious marketer, she infuses data and creativity into areas of strategy and innovation to drive representation and social impact within advertising. Framework is your map to the “bold” life. With the U.S.

Influencing

Ruby

MARCH 23, 2022

In this article we’ll explore what affiliate marketing is, what differentiates it from other strategies, and whether or not it’s the right fit for you or your business. (If If you’re interested in learning more about Ruby’s Affiliate Program, scroll to the bottom or click here.) What is affiliate marketing?

Advertising

Success

MAY 20, 2022

Partners should complement each other, says Denise Rodriguez-Lopez, a former n American Express OPEN Advisor, who consulted small businesses on partnerships. Vet the potential partner to make sure they have solid finances and a track record as a reliable and ethical business. Figure out what you do best—and where you need help.

Retail

Ruby

JULY 23, 2020

And I’m so excited to introduce our panelists today as part of our small business series: Business Unusual. Katie Hurst: Today, we’re going to be talking about moving forward, discussing what comes next and how businesses are planning ahead. For a small business like ours, those expenses are … they’re overwhelming for us.

Advertising

Ruby

JANUARY 23, 2024

Apply that age-old thought experiment to your small businesses. If you launch a business to sell a product or service but no one knows about it, will anyone buy it? Probably not. Gather demographic information to better understand opportunities and limitations for gaining customers,” advises the Small Business Administration.

Advertising

Ruby

JULY 18, 2023

Then there are marketing and advertising costs…oh, and don’t forget paralegal and receptionist salaries! Finding funding Small business loans are an option but require putting up collateral. To learn the details, check out Clio’s key benefits for your firm! #3: A line of credit might be a better bet.

Legal

Page Personnel

OCTOBER 30, 2019

In the contractor’s (or small business owner’s) mind, every holiday is a day when you’re not working, which means you are also not bringing in any money. You’ve got to constantly put yourself ‘out there’ You hear the word ‘hustle’ among contractors and small business owners a lot. And that’s a good thing.

Security

Ruby

NOVEMBER 18, 2022

These shifts in consumer trends allow brands to be more effective than ever in their advertising, sales, and communications. The proliferation of consumer data collection and analytics allows brands to tempt customers with targeted product advertising and dynamic pricing suited to their specific needs.

Purchasing

Ruby

JULY 8, 2019

TripIt Timesheet TMetrics Harvest Homebase General Business Information and Guidance Business ownership can be a tough, unpredictable, and at times lonely experience. Shopify Squarespace WordPress Square Unbounce ShipStation Siteliner Searchcode Hotjar Design Your business’s look and feel are more than aesthetic considerations.

Bookkeeping

Success

SEPTEMBER 27, 2024

They are writers, Uber drivers, graphic designers, shift workers and others who may not have learned how to do taxes growing up. You’ll learn when dips in your income occur after keeping track of your revenue for a few years. Your accountant can help you with that, or you can learn about them in the IRS Tax Guide for Small Business.

Software

Ruby

MAY 30, 2023

But learning the ropes of the legal profession requires plenty of mundane drudge work. It takes time not only to gain experience as a working attorney but also to learn how to run a business. The more time you take to learn what you need to know and diligently plan your success, the better your odds of obtaining your goals.

Legal

Ruby

JUNE 16, 2023

via GIPHY But together, we did learn something useful. We discovered that the crisis of personal confidence known as imposter syndrome can be one of the hardest challenges you’re going to face as a new business owner. Here’s what I learned. What happened next? What is this imposter syndrome thing?

Advertising

Ruby

NOVEMBER 10, 2021

There you are, minding your own business, when a new customer comes in off the street. You strike up a conversation, ask how they heard about you, and learn what your business can do for them. Learn how to make the most of your website to attract, engage, and convert visitors. Sounds great, right? Get the guide.

Advertising

Vantage Circle

SEPTEMBER 6, 2019

Here in this blog, not only are we going to look at niche marketing with examples but we will also learn a few strategies. It makes sense for not only small businesses but also medium-sized businesses to cash in niche markets. Lots of avenues to learn from. What is Niche Marketing? Anyway, it makes sense right?

Salary

Ruby

AUGUST 31, 2021

Traditional recruitment sites To complement these tactics, we recommend advertising your open positions through traditional job posting boards such as LinkedIn, Indeed, and ZipRecruiter, as well as any smaller hiring sites specific to your industry. Learn more about the 2021 labor shortage in Ruby’s infographic. Check it out.

Advertising

Ruby

NOVEMBER 25, 2019

How about the fact that 92% of consumers trust recommendations from people they know over any other form of advertising? Live virtual receptionist services allow you to boost your customer service results and tap into the power of word of mouth—without burdening your business with high, unnecessary expenses.

Customer Service

Ruby

JULY 20, 2021

What’s more, this kind of all-out competitive mindset tends to keep small businesses small. They focus on competing with other small companies—frequently over price, because it’s the easiest thing to change—creating a race to the bottom that hurts everyone. Grow your business. Substantive reasons. Valid reasons.

Real Estate

Work Life

JANUARY 19, 2024

I am an entrepreneur and a small-business owner. I stop myself: Is this marketing and advertising? Are advertisers just trying to get me to buy things? Take a cybersecurity class, and learn to program and code for AI. I take the time to do it right and remix what would attract attention to my clients.

Transportation

Launch Work Places

JANUARY 28, 2025

Small businesses and teams that need access to meeting rooms. young solopreneurs or established small businesses. Incentivize Word-of-Mouth People trust recommendations from their network more than any advertisement. They often make costly mistakes that you can only learn from an experience.

Real Estate

Ask a Manager

APRIL 29, 2021

A reader writes: I work as a project manager at a small business (~25 employees) and have been in this role for more than six years. She learned I’d been laid off from my last position and offered to introduce me to her husband (John) who owns a consulting firm in my field.

Administrative Assistance

Ruby

MARCH 22, 2022

If your practice has changed over time—for example, if you started out as a generalist, but now specialize in small business transactional work—make sure that your website reflects what you do now, not what you did in the past. Learn more and contact us at equivityva.com. Make sure the information on your site is current.

Legal

Ruby

AUGUST 5, 2021

Businesses typically generate leads either through targeted marketing or sales strategies. Marketing-based leads tend to discover and interact with your business through advertising materials such as social media posts, articles, blogs (hi!), This is where you have the greatest opportunity to secure their business.

Sales

Ask a Manager

AUGUST 19, 2021

I work for a small business in a very small office — just me, my boss, and one coworker with the same job as me. I’m learning a great deal, it’s high profile, public facing, big decisions, a lot more money. Short version: can I take a 10-minute nap at my desk, in my office, on my lunch break?

Salary

Ask a Manager

JULY 11, 2019

But since she’s an intern and part of the reason she’s there is to learn professional norms, I’m coming down on the side of saying something. Most places advertise the openings they have. She tried to say that Kenny just doesn’t have soft skills and is still learning, but he’s been a manager for 6 years.

Planning

Ask a Manager

AUGUST 6, 2019

You could email them and say, “I saw that you used the event copy I wrote to advertise your X event. I wear the HR admin hat for a small business. Yep, that’s horribly unethical (and potentially illegal as well — you need to be paid for your work). Taking unpaid vacation to “save” paid vacation for later.

Interviewing