Rebranding? 7 Keys to Ensure a Smooth Transition
Success
JANUARY 30, 2023
Consider hiring an unbiased consultant or agency to facilitate the process and outcome. Television advertising had hammered this straw-in-orange visual for years. The rebranded packaging design featured a clean, generic photo of juice in a glass. Consumer rejection was swift, with sales plummeting 20% within about seven weeks.
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