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US Lawmakers Question Meta Over Reports of Illicit Drug Advertising

Spiceworks

A bipartisan group of US Congress members has asked Meta CEO Mark Zuckerberg for explanations on advertisements for the sale of illegal drugs on Instagram and Facebook. Learn more about the concerns and what it could mean for the social media giant.

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How to hire and train salespeople

Insperity

And being in sales is a challenging job, requiring in-depth training and involving significant rejection and perseverance, which may contribute to at least some recurrent turnover. But with the right hiring and training tactics, you can get ahead of some of these difficulties and build a sales team that drives growth in your business.

Training 275
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5 Elements of a Great E-commerce Website

Success

But that is much easier with in-person sales. might save the sale. Only then can you advertise your e-commerce site in the right media. Although you can’t introduce your sales associate in-person, you can place them directly on your potential client’s screen. Loyalty Programs and Other Sales Tools.

Sales 138
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11 candidate experience best practices to implement this year

Insperity

Make sure what you’re advertising sets proper expectations for prospective employees. Or for a sales job, combine the manager interview and role-playing exercise into one day. Learn creative ways to attract the best talent. Also, be as authentic as possible in your description. Combine stages of the process.

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Is radical transparency right for your business?

Insperity

The same goes for data that’s shared with teams, with customers, or in marketing or advertising. Sales tracking. A recent shift in sales motivation strategies has shown how a transparent approach can have positive results. It’s essential that company leadership verify the validity of any data the company bases its work on.

Sales 181
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How private equity’s obsession with this one marketing metric stunts brand growth

Work Life

The allure of ROAS is the equation’s simplicity: directly attributable sales divided by media spend (think: I spent $1K on Google search ads, which generated $5K in direct sales on my website, thus a 5X ROAS). ROAS typically measures return in terms of sales, not contribution, obscuring the true profitability of your marketing.

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Résumé dos and don’ts: 10 tips for screening job candidates

Insperity

For example, if you’re looking for someone specifically with inside or outside sales experience, make sure those words figure into your job posting and job description. Likewise, advertising and marketing agencies often recruit creative professionals through websites that target them.