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Branding Diseases—How Drug Companies Market Psychiatric Conditions: An Interview with Ray Moynihan

Mad in America

For the pharmaceutical industry, the bigger and wider those diseases, the more people who can be diagnosed, and the bigger your markets are. The marketing of medical conditions has become a key plank of pharmaceutical industry marketing. Helping widen the definitions of disease is a key part of marketing those pharmaceutical products.

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Doctors Are Not Trained to Think Critically

Mad in America

I clearly remember the time when I dared to pose a question during one of our lectures: We were learning about asthma, and I asked why it was that I suffered from wheezing after a thunderstorm but at no other time. I had to learn to recognise my survival persona, one who was easily controlled and coerced.

Training 145
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The Iatrogenic Gaze: How We Forgot That Psychiatry Could Be Harmful

Mad in America

I spent a long time in OCD therapy and learned a lot about the field. Doctors became hypnotized by the appearance of “science”, even if the literature they consulted was essentially pharmaceutical advertising. Such optimism would be disappointed by dwindling pharmaceutical progress in the later half of the century.

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Therapy by App: A Clinical Psychologist Tries BetterHelp

Mad in America

It’s not surprising for a company that reportedly spent over $100 million on advertising in 2023, making it the country’s projected leading sponsor of podcasts. Still, despite the added work, he said it was hard to leave the site completely because their advertising ensures there are always new patients he can see to maintain a busy caseload.

Insurance 144
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Critical Psychiatry Textbook, Chapter 15: Withdrawal of Psychiatric Drugs

Mad in America

135 One should never start psychiatric drug treatment without having a tapering plan, but no one taught doctors how to stop the drugs, whereas they have learned from their professors and the pharmaceutical industry when to start them and always to blame the disease for untoward symptoms, ignoring the troubles they have caused.

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Introducing the SUCCESS 125

Success

In the process, he learned a lot about what the community needed and the role which digital ignorance played, and made it his business to understand the problems, know what resources were available and find solutions. Two year later, Hobbs co-founded Hobbs/Herder Advertising, an industry interrupter and leader in real estate marketing.

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Medication Overload, Part II: The Explosion of Drugs for Kids

Mad in America

With the explosion of more and more drugs in cabinets across the country, more and more children are dying—but still, pharmaceutical companies push their products, leading to yet more drugs and yet more deaths. Unlike the pharmaceutical industry, in our village community the pain of losing a single child was felt by all.