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In Brain Chemistry We Trust—The Gospel According to Pharma

Mad in America

The biomedical model is so entrenched in our culture that it has become gospelpreached in doctor’s offices, reinforced by advertising, and accepted as unquestioned truth, even though its been debunked. As a former pharmaceutical advertising writer, I not only witnessed the explosive growth in antidepressant drugs, I contributed to it.

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The Editorial Demise of Psychotherapy and Psychosomatics Is Bad News For Us All

Mad in America

It was thus important that the journal, in a psychosomatic spirit, offered a free, but rigorously evaluated, channel for scientific communications. It is indeed rare to see such issues debated: is this because of some censorship operated by medical journals, meeting organizers, and certain pharmaceutical manufacturers?

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Experts Say You Probably Don’t Really Know How to Brainstorm

Success

Much has changed since New York advertising executive Alex Osborn advocated for group brainstorming in books he wrote in the 1940s and 1950s. One clothing manufacturer added a square patch of microfiber material on shirttails to use for cleaning eyeglasses or smartphones. Here are a few techniques to spur creativity: Link the unlinked.

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SUCCESS’ 2024 Women of Influence

Success

As a conscious marketer, she infuses data and creativity into areas of strategy and innovation to drive representation and social impact within advertising. Committed to ensuring all communities have a voice, Christian regularly contributes to industry trades such as Forbes , Think with Google and MediaPost.

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9 Inspiring Work Environment Examples for a Thriving Workplace

Attendance Bot

These include: Company culture Core values How people interact with each other Leadership styles Diversity and inclusion efforts Focusing on both the physical and cultural sides of the working environment helps cultivate collaboration, respect, and open communication. What are the Different Types of Work Environments?

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Coopetition: how to grow your business by partnering with a competitor

Ruby

The book details these types of partnerships between businesses in a variety of sectors, from car manufacturers to software and hardware designers. For years, Samsung has manufactured screens for Apple’s iPhones. How will the location of your partner company affect your ability to communicate and collaborate effectively?

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The secret ingredients to boosting your brand and winning customer loyalty

Ruby

For example, when Coca-Cola partnered with K-pop group BTS , the drink manufacturer earned an 83% increase in brand interest. Brands need to compete for customers’ attention across multiple platforms, including social media, email, search results, paid advertising, and more. You can also expect an increase in exposure.