Change Is Hard—Here’s How to Influence People to Get on the Same Page
Success
JANUARY 9, 2023
As an example: You want the sales team to sell more of the new services. One of my clients recently changed her group from behind-the-scenes experts and process managers to become client-facing. But selling one well-known product is easier because they know it inside and out, and they don’t understand how the new services work.
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