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One pharmaceutical journal berated some managed care companies for not paying for Viagra for drug-induced sexual dysfunction. However, I doubt that a pharmaceutical company would market Viagra as a treatment for depression; to do so one would have to diagnose depression as caused by an “insufficient blood supply to the genitals”!
Combine that limited supply with a massive uptick in applicants, as reported by RippleMatch , and business leaders are missing an important opportunity. We also look at indicators like sales success and professional advancement. Are fewer companies hiring interns?
When I was 18 years old, my uncle got me a job working in the warehouse of a pharmaceutical dispensary near his house in the Toronto suburbs. As it turned out, one of the doctors in the medical building had been prescribing large quantities of this drug to the point that we were having a hard time keeping it in supply.
For the pharmaceutical industry, the bigger and wider those diseases, the more people who can be diagnosed, and the bigger your markets are. The marketing of medical conditions has become a key plank of pharmaceutical industry marketing. Helping widen the definitions of disease is a key part of marketing those pharmaceutical products.
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