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A value proposition clearly tells someone who visits your website or gets stuck in an elevator with you: How you will solve their problem. No problem. Left-brained people can approach the “what to sell” question in the same way as you would troubleshoot a problem. Watch anywhere. Cancel anytime.”. Or a service?
We’re sitting in the homeoffice of his estate along the banks of Lake Washington, just outside Seattle—not far from the homes of Bill Gates and Jeff Bezos. This problem can be solved and should be solved,” says Jain, who contends that “no problem has ever been solved by the expert in that industry.”
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