Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. Trupanion: Making insurance cuddly. Insurance is an unemotional product at the end of day. What saddens Smith is that this story was never shared outside the company. “A
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