How To Discover Your Organization’s Next Big Growth Opportunities
Tanveer Naseer
MARCH 10, 2015
For example, they might say, “We’re a bank,” or “We make office furniture,” or “We’re in the pharmaceutical business.” In January 2007, he announced that the name “Apple Computer” was a thing of the past. Most senior executives respond to this question by describing what the company is or what it does. This is quite understandable.
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