Advertising Influencing Small Business 
Success
NOVEMBER 22, 2023
Small Business Saturday 2023 (SBS) falls on November 25. Not only did it stick, but it became a profitable and pivotal day for businesses looking to their end-of-year profit goals. billion in consumer spending at small businesses that day. It’s worth a little effort—last year, American Express reported $17.9
Success
FEBRUARY 26, 2024
Every year, the SUCCESS Women of Influence awards shine an exciting spotlight on remarkable women who transcend boundaries, inspiring and transforming lives across diverse industries and communities. These women are the unsung heroes, the trailblazers who’ve left an indelible mark, both personally and professionally.
Success
SEPTEMBER 26, 2023
Whether you are a small business entrepreneur or an executive for a major corporation, your success depends on an effective marketing strategy. SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind.
Ruby
MARCH 23, 2022
You invest in digital advertising, focus on your website’s search engine optimization , and promote your products on social media —but still could use a little more exposure to really hit your traffic goal. An affiliate program allows you to find the right companies or influencers to promote your product over their channels.
Ruby
MAY 3, 2022
Small business owners are at a crucial intersection of making up for lost revenue and reassembling how their businesses operate with skeleton crews and limited resources. At Ruby, we have faced similar challenges, and through our own growth, we are able to manage these kinds of conversations every day!
Ruby
NOVEMBER 18, 2022
Shopping is now a digital-first experience for many, rather than a brick-and-mortar experience, according to a Salesforce report surveying consumers and business buyers. These shifts in consumer trends allow brands to be more effective than ever in their advertising, sales, and communications.
Vantage Circle
JULY 29, 2019
Positioning is a concept that has changed the advertising domain. The per capita consumption of advertisement in America in the 1980s was $200. Cost of advertising has far diminished in the digital era. In the 1980s setting up a tv advertisement used to cost from $100,000 to $10 million. Yes, inflation does count.
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