Advertising Creativity Pharmaceutical 
Mad in America
APRIL 2, 2025
The biomedical model is so entrenched in our culture that it has become gospelpreached in doctor’s offices, reinforced by advertising, and accepted as unquestioned truth, even though its been debunked. As a former pharmaceutical advertising writer, I not only witnessed the explosive growth in antidepressant drugs, I contributed to it.
Success
FEBRUARY 15, 2022
CEO, founder, creative strategist. Leigh Burgess is a creative strategist who uses her gifts to help others. As a designer, creative leader and strategist, she does not believe in simply running a company, but places more value on fostering relationships, growth and opportunity for her team and clients alike. Leigh Burgess.
Mad in America
OCTOBER 10, 2023
With the explosion of more and more drugs in cabinets across the country, more and more children are dying—but still, pharmaceutical companies push their products, leading to yet more drugs and yet more deaths. Unlike the pharmaceutical industry, in our village community the pain of losing a single child was felt by all.
Mad in America
JANUARY 9, 2024
To enable this to happen, a new group of drugs, the selective serotonin reuptake inhibitors (SSRIs) forced regulators into a creative maneuver. Academics even boast that EBM shackles the pharmaceutical industry. They police advertisements claims but policing the medical literature is not their job. They go by the evidence.
Success
JANUARY 31, 2025
Advertisers have also secured premium commercial slots of historic value this year, reminding us why TV ads are still producing record pricing and engagement. Companies invest millions in creative, high-production adverts designed to capture our attention and dominate conversation long after the final whistle.
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